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Microeconomic theory and rationality

Published Sunday, May 07, 2006 by Bharath Sattanathan | E-mail this post

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"When emotions kick in, people sometimes act against their own self-interests" says Baba Shiv, marketing professor at the Stanford Business School, in a cnnmoney.com article, about consumer decisions. Emotional sides of consumers are being made to use for making the buying decisions by distraction of the cognitive sides, experiments suggest, he says.

Check out the article, to get some more gyaan!


filtered by sambhar.....